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The Smart Singaporean Consumer

Google the age demographic of Singapore and you will get to know that around 76% of the Singaporean population is between the ages of 15 to 64. Around 64% of the working population works in the service sector. Also, percentage wise, Singapore also has the highest number of millionaire households. It is a fairly young population with sound incomes. After the recession and the subsequent revival of the Singaporean economy, the onus seems to lie on attracting more tourists as well as providing the average Singaporean consumer with more buying power. However, the reality is far from what it appears. The...
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